SFI Affiliates: Are You Missing the Boat??

I received this month's SFI newsletter and it featured links to the SFI DBoard. What an enlightening bunch of information I tripped across!

To sum it up, if you are not (1) using and promoting SFI's products; and (2) utilizing SFI's many available co-ops for building your affiliate base -- you are missing out on a potential "cash cow" in both areas!

Let me explain:

I am in the process of building some Squidoo lenses to showcase some of the TONS of products offered each month through SFI's Veriuni line of high-quality products. Check out some of the info on SFI's website about the retail end of just their cleaning products!:

Selling Tips for Natural Cleaning Products
Points to hit when selling:
1. Reduces the chances of liability from employee illnesses and reactions to toxic cleaning chemicals used within the organization.
2. Cost of disposal of toxic waste is reduced.
3. Cost is competitive or even cheaper than traditional cleaners.
4. Reduces health concerns of employees, clients, and family members.

Companies to target for Veriuni™ sales:
1. Janitorial firms, local housekeeping agencies
2. Nursing homes
3. Hotels and motels
4. Large companies in your area with a variety of cleaning needs
5. Restaurants
6. Daycare centers
7. Public and private schools
8. Rehabilitation centers and hospitals
9. Local centers of worship
10. Fitness centers

HINT: With smaller firms, you’ll probably be approaching the owner. Hotels may have a housekeeping department or a manager interested in reducing liability for employees and guests. With larger companies, you may want to contact the safety director, who will also be interested in reducing liability risks.

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Steps To The Sale
1. Bring some literature telling about the product line. You can print out descriptions of the products from the Veriuni™ Website. Focus on taking care of all the cleaning needs of your prospective customer.

2. Hit them with testimonials and endorsements about the Veriuni™ products. This will show the prospective customer the legitimacy of the cleaners and the fact that they work. After all, which would you rather buy for your business or home-a no-name competitor; an expensive, toxic traditional cleaner; or the very same effective, safe cleaner being used right now (under different brand names) by various state and city government agencies, private resorts, and the National Park Service?

3. Talk about the reduction of liability for the prospective customer, in terms of a safer, healthier environment for employees, clients, and the general public. Although no claims have yet gone to court over illnesses incurred by the cleaning products in a place of work, a school, or a hospital, does your prospective customer want to take that chance? For home owners and other individual customers, mention the growing scientific evidence showing the link between illnesses, diseases, and other side effects and the toxic chemicals found in most traditional cleaners.

4. Demonstrate the products. We suggest you use your 16-ounce samples as a demonstration kit to show prospective clients just how effective Veriuni™ cleaners are. Use them in your own home, experiment with different messes (grease, oil, stains, etc.), and become familiar with each Veriuni™ product. Then, have your client follow you to toughest areas to clean in the building, office, or home, or the nearest bathroom, where you can demonstrate the glass cleaner on the mirrors, for example. Or, pick a spot on the carpet and use the Enzyme Stain Remover to clean the stain. Mention that this product will also take care of pet odors (important for hotels that accept pets), grass stains, blood-any organic-based stain.

5. Ask the customer how many products they’d like to buy. Be sure to tell them that they have nothing to lose and everything to gain by trying Veriuni™. Mention the price comparisons, the money they could save, and the reduced liability risks. If they still have their doubts, mention the fact that they could purchase the sample pack to give the Veriuni™ cleaners a try. You may also want to consider pre-ordering the Veriuni™ sample packs to sell to prospective customers, especially home owners and others with a variety of cleaning needs.

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Possible Objections From Prospective Customers
Healthcare Facilities
Objection: Many hospitals, nursing homes, and other healthcare facilities have a strict focus on using the most stringent, extremely harsh disinfectants available.
Possible Response: Although these cleaners work, the toxins contained within them could actually cause more problems, such as allergic reactions, illnesses, and breathing problems among employees and patients, than they solve. Moreover, the price, as well as the disposal costs, can be quite high. You could also mention that The University Medical Center at Hackensack, N.J.-the seventh largest healthcare facility in the nation-is now on board the Veriuni™ bandwagon (under a different brand name), and scientific evidence continues to mount about the possible side effects of toxic chemicals. Consequently, healthcare facilities across the country are re-examining their attitudes toward traditional cleansers.

Other Clients
Objection: The customer has tried “green” products in the past, only to discover they did not work effectively and/or were too expensive.
Possible Response: Point out that the very same cleaners now being marketed under the Veriuni™ brand name have been proven in tests by the EPA, the City of Santa Monica, and others. Veriuni™ has competed head-on with a variety of green and traditional cleaners and has consistently performed better and more effectively than competing products. Consequently, Veriuni™ products are sold and used all over the country by individual consumers, restaurants, hospitals, and janitorial companies, as well as anyplace where keeping the environment and the facilities clean are absolutely essential. You may also want to refer to the Veriuni™ testimonials (available at this site).

Objection: The customer is content with their current green or traditional product and sees no reason to switch brands.
Possible Response: Focus on health concerns for clients, students, employees, etc., particularly on the reduced risks of liability resulting from using green products. Mention Veriuni™’s endorsements and testimonials, as well as price comparison chart. Ask your prospective client what they really have to lose by switching to a proven, effective cleaner that is safer for their employees than traditional cleaners. Perform a demonstration of Veriuni™ in action.

SO COME ON SFI AFFILIATES, LET'S "GO GREEN"!

And to build your affiliate base for those long-term, residual income benefits [EA's, are you listening?], check out these co-op choices which I personally have used to build to my 600+ member base!:

First there's Jeff Casmer's SFI/PIPs coop. (If you aren't familiar with PIPs, go here now to get acquainted with multiple income streams....

And Mal Keenan, another top affiliate and veteran of SFI has a quality co-op that I've had amazing results from through his SFI Elite website.

Questions? NEVER hesitate to comment or email me at Melissa@MyKidsInheritance.com.

Proud to be your sponsor --

Melissa Burton
www.mykidsinheritance.com